Every time you visit Namshi, information is sent from your browser to our server log files, where it will be saved. The information transferred includes: time and date or visit to our site, which pages were viewed, IP address, URL of site that referred you to Namshi, how much information has been stored and which browser you have been using.
Once we have all this information, all IP addresses are deleted or anonymised. Anonymisation means that your IP address is changed in such a way that they either cannot be linked with the original user or can only be linked through extensive research.
The anonymous information stored in this log file is then used to improve the shopping experience on the Namshi website by making our navigation more user-friendly, finding errors quickly and directing our server’s capacity to where it is needed most. For example, this information allows us to work out our busiest times and plan enough server power for those times to keep our site running as quickly as possible.
I hereby give my permission for Namshi to analyse and use protocol data to develop and optimise their online shop.