It is not necessary to accept cookies to visit our Platforms. However, if you would like to place an order or add an item to your shopping basket, you will need to set your browser to accept cookies so you can use the shopping basket and checkout functions.
What are Cookies?
Cookies and flash cookies are small files that are saved on your data carrier which store specific information about your preferred settings and any other data that our system needs when interacting with your browser. Cookies help us to tailor our Platforms to suit you and to reflect your tastes and your browsing habits. They also allow us to save any information you have entered so you don’t have to enter it all again the next time you visit.
Cookies enable our system to recognise that you’ve visited our Platforms before and to remember which settings (like language preference) and products you preferred. Temporary/permanent cookies have a lifespan, after which they will be automatically deleted. Cookies allow us to collect and analyse data to come up with strategies to improve our Platforms. This makes our Platforms easier for our customers to use and helps us to provide you with personal recommendation of products you may like. Our aim is to offer you a fun, easy shopping experience on our Platforms that is tailored to your tastes.
What kind of cookies does Namshi use?
We may use any of the following types of cookies on our Platforms:
1.Session cookies - these cookies are deleted at the end of your browser session and are used to enable you to use our site and it’s features e.g. “Wishlist” and “Shopping bag"
2.Analytics cookies- these cookies enable us to analyse how you are using our site and come up with strategies to make your shopping experience even better
3. Customer preference cookies- we use these cookies to remember your product and account preferences to offer you an even more personalised shopping experience. To be able to do this, though, these cookies may remain on your computer even after you have quit the browser.
4.Customer targeting and advertising cookies- we use these cookies to show you ads that are relevant to you based on your preferences. These cookies also enable us to control the number of times you view an ad and gauge the efficacy of our marketing campaigns.
What kind of information is stored in cookies?
The cookies we use are never used to store any personal information. Therefore our cookies cannot be traced back to an individual user. Once a cookie is activated, it is given an ID number, which is solely used for internal reference and cannot be used to identify the user or access any personal information, such as your name or IP address. The anonymised information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products were most popular etc.
What is on-site targeting?
We gather information that could be useful in tailoring our adverts and online offer to our customers. This information is not used to identify you as a user; it is solely used for the optimization of our website. Information collected by our cookies is not stored with our customer’s personal information or order information, it is only used to provide our users with adverts and/or notification of offers and services that are suited to their individual tastes, using click stream analysis (e.g. adverts for reduced trainers if a customer has been browsing our sports shoe selection). Our goal is to provide you with a shopping experience suited to your tastes and shopping preferences.
Does Namshi use third party cookies?
Cookies from specific business partners are allowed by us for the purpose of tailoring their adverts to your tastes and browsing habits, so cookies from some of our partners may be stored on your computer when you visit our site. These cookies are temporary/permanent cookies, which will be automatically deleted from your computer at the end of their lifespan (14 days to 2 years). As with our cookies, these third party cookies do not collect any personal information. The data stored is collected at certain times, allowing these companies to see which products have been viewed most frequently but this is done completely anonymously under randomly designated user ID numbers. Therefore, this data will never be pooled with any personal information you have given to us. Third party cookies have the sole purpose of allowing our partners to advertise products that may interest you.
Our website uses retargeting, which allows us to make our online offer more interesting for you. Retargeting technology means we can advertise recently viewed and related products on our partners’ websites, meaning our adverts, even on other companies’ sites, are relevant to what you would like to see. We do this by analysing user behaviour from data collected by our cookies. Even this kind of information is anonymous, with no personal information being stored and no user profiles.
How can I prevent cookies from being stored on my computer?
You can change the settings in your browser to ask for your permission every time a cookie tries to access your computer. If you would like to accept our cookies but block our partners’ cookies, you can set your browser to block third party cookies.
Usually, your browser’s help section will provide information on how to change your cookie settings.
We recommend only changing the browser setting for your profile on shared computers.
The Platforms use technology from third party services providers such as Google, Facebook etc. through which data is collected and stored for marketing and optimisation purposes and data use profiles are prepared under a pseudonym. Cookies may be used for this. The cookies enable recognition of the Internet browser. The data collected is not used, without separate authorisation by the person concerned, to personally identify the visitors to this website and is not collated with personal data on the pseudonym holder. The permission for data recording and storage may at any time be cancelled with on-going effect.
By using our Platforms, you consent to the processing of data about you by our third party services providers in the manner and for the purposes set out above.